LXJ(老乡鸡)
Their challenge
- Our Client owns over 1000 restaurants in China. Individual shop managers place their orders by email, wechat and different communication platforms
- Shop manager assigned production to unqualified artwork companies and production suppliers
- Missed requirements, wrong order placement, miscommunication with suppliers and heavy workload.
- The headquarters couldn’t keep track of their spending accurately
- Difficulty in implementing brand guidelines for marketing production across all restaurants
Client Name
LXJ
Country Name
China
Scope of Work
Signages & Print Production, Visual merchandising design and production, display items management, Installation and Logistics, tracking and Reporting
Our solution
- Customized a user friendly online system for the client.
- Increased the efficiency and effectiveness. The System we built simplified their order procedure, centralizing their communications between shop manger and approved suppliers.
- Streamlined low cost Artwork & Production. All restaurants’ display info showed in the platform
- Reduce mistakes. Users can check the visual design, size and price of any item before placing their order.
- Their headquarters was able to communicate effectively and maintain control of corporate branding
- Brand and quality consistency for all material across the restaurants .
Results
- Increased the efficiency and effectiveness. The System we built simplified their order procedure, centralizing their communications between shop manger and approved suppliers.
- Reduce mistakes. Users can check the visual design, size and price of any item before placing their order.
- Their headquarters was able to communicate effectively and maintain control of corporate branding
- Their headquarters was able to communicate effectively and maintain control of corporate branding
- Brand and quality consistency for all material across the restaurants .
